„Wideo na żądanie”, czyli jak telewizje walczą o widza w sieci

Abstract

Has the world stopped spinning around a glass screen? Has traditional television been losing its unwavering positions over the years? New technologies specialists argue that video network endangers television. However, for 17 years, the time the average Pole spends in front of the TV has remained almost the same. As can be seen from the annual „Information about the problems of broadcasting”, prepared by the Office of Strategy in the National Broadcasting Council of Poland (KRRiT) in 2013, Poles watch television for an average of 4 hours and 7 minutes a day. TV still has its loyal audience, but it has to compete in fighting for viewers’ attention. The increasing availability of mobile devices and broadband internet access resulted in necessity of dealing with the changes in the use of media and the change in the needs and preferences of viewers. „Big Three” of broadcasters in response to recorded in recent years decline in the television market is taking action. One of these activities is to fight for the viewer in the network, through online platforms operated based on video on demand service – vod. In my article I will show to what extent the three major broadcasters in Poland use the content delivery network. The fact that theirs productions are distributed in the network is unquestionable. It is worth to consider the extent of this phenomenon. The article analyzes the internet video services: vod.tvp.pl, IPLA, TVN Player owned in sequence by TVP, TV Polsat and TVN.