Browsing by Keyword "internacjonalizacja"
Now showing items 1-1 of 1
-
Opportunities and threats analysis for European born global companies on the Chinese market (added: 2019-04-08)
(Oficyna Wydawnicza AFM, 2015)Companies which do not follow traditional internationalization path, but start international activities immediately after their founding, are called born global companies in the international literature. This relatively ...