This article presents the characteristics of capitalist society in terms of cultural factors influencing the quality of lifestyles. Status of the profession, is one of the factors determining the social status of the family, and it should be a determinant of the level of income. This article is an attempt to describe the culture of capitalism and its instruments, then the analysis made in the defi nition of the lifestyles of families and the impact of this culture (capitalism) on their formation by the market.