Development of cinema opened up new prospects for the education process. The film has enabled a new way of presentation of various issues to students, supplementing traditional forms of information transmission. It should be noted, however, that the number of film productions have a purely entertaining asset, free of educational value. Consequently, the use of multimedia in education is sometimes seen as a manifestation of confusion between education and entertainment. The result of this process is the so-called edutainment. It is interesting, therefore, to present the possibilities of use the film in the process of building young people identity and value system. The paper presents Polish initiatives of the film education and their role in creating contemporary educational environment.