Piechota, Grażyna2015-11-172015-11-172015-10Global Journal of Advanced Research Vol. 2, Issue 10/2015, pp. 1634-1644.2394-5788http://hdl.handle.net/11315/5353Artykuł recenzowany / Peer-reviewed paperTaiwan, as a country, despite its diplomatic isolation, participates in international relations enjoying a special interna- tional legal status. The aim of the present article is to find these elements of shaping the image of a country that are exhi- bited in Taiwan's promotion in the international arena. Particular attention in the article is paid to the analysis of influ- ence of shaping Taiwanese identity and ongoing democratic processes in the country, aimed at guaranteeing civil liber- ties, as important elements in the creation of the image of the Republic of China. A separate issue that has been analysed in the article is the image of Taiwan that emerges from materials broadcast by selected global TV channels.enUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 PolskaTaiwanimageROCdemocracynational identitysoft powerpragmatic diplomacyflexible diplomacypolitical communicationKomunikacja społecznaPolitologiaArtykuł