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Traditional media and new media in communicating about public benefit in Poland

dc.contributor.authorPiechota, Grażyna
dc.identifier.citationMedia & Mass Communication 2014, nr 3, s. 37-43.pl_PL
dc.description.abstractBecause of the fact that it has been possible to donate 1 per cent of income tax to public benefit organisations since 2003, these organisations must communicate with the environment if they want to obtain money from tax deduction. The popularity of taking advantage of one per cent allocations in Poland (in 2013, 44 per cent of taxpayers did it), created competition among organisations trying to obtain the declared amounts. Communication with the environment by organisations requires both the right choice of information channels – the division into traditional and new media has been accounted for, as well as formulating messages in such a way as to reach taxpayers as efficiently as possible and persuade them to support aims the organisation achieves. The paper will present the results of research into how effectively these organisations communicate with the use of traditional and new mediapl_PL
dc.description.sponsorshipPublikacja dofinansowana z badań statutowych - Wydział Psychologii i Nauk Humanistycznych KAAFMpl_PL
dc.publisherInternational Scientific Publicationspl_PL
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.subjectpublic benefit organisationspl_PL
dc.subjectsocial mediapl_PL
dc.subjectmass mediapl_PL
dc.subject1% tax donationpl_PL
dc.subjectorganizacje pożytku publicznegopl_PL
dc.subject1% podatkupl_PL
dc.subject.otherKomunikacja społecznapl_PL
dc.titleTraditional media and new media in communicating about public benefit in Polandpl_PL

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Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska
Except where otherwise noted, this item's Creative Commons license is described as Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska